This article discusses the important role of using Instagram Presets to achieve a beautiful Instagram Feed and create the foundations for massive Instagram growth or simply to obtain photos that you are proud of even if you don’t aim to conquer the world.
In sum, this article covers the following topics:
Instagram is a big thing, I mean a truly gigantic platform that has more than 1 billion monthly active users. This is certainly one of the biggest communication platforms humans ever created at a global scale. It gives you the opportunity to interact with users from all over the world, it gives you the power to inspire and get inspired by millions upon millions of people.
There is no doubt that Instagram's impact on people's life has been powerful and far-reaching, with reports that millions of people go on the platform several times a day and in many cases several times an hour. Obviously, the more crowded a platform is, the more difficult it becomes to stand out and have your own voice, your own style.
One of the most critical things you can do to achieve success on Instagram is to develop a consistent and coherent Instagram Feed...why?...because a consistent feed looks much better to the eyes and will attract the attention of a higher number of people. Just have a look at this list of 30 successful Instagram accounts and you will notice that most of them have a very consistent feed with photos that go well together. You can also have a look at my own Instagram feed @eyegusto.
The secret to achieve a consistent and gorgeous looking Instagram Feed is to use a similar editing style for all your photos or at least for a subset of your photos (e.g. edit 6 or 9 consecutive instagram photos in a similar way). The best way to achieve this is to use predefined Instagram Presets or Filters.
Instagram Presets or Filters are a set of edits that are applied to a photo to give it a specific look. This involves adjusting critical settings of an image such as exposure, white balance, clarity, vibrance, saturation, etc. By using a predefined Instagram Preset, your photo will gain a new look instantaneously and a series of adjustments to the image will be done automatically for you. If you find high quality professional Instagram Presets, your job of obtaining a consistent feed filled with awesome photos will be much easier.
By default, the Instagram app already have some filters included that you can easily apply to your photos when you are posting. So why would you need something different than the standard Instagram Filters? Well, the main reason would be to create a unique Instagram Feed that stands out and have a signature look that is yours and only yours. More than 1 billion people worldwide use Instagram every single month, so if you use the standard filters, it will be almost impossible to truly standout. Of course, this is fine if you are not concerned with creating your own style and just want to share photos with friends and family. However, if you want to create something unique and eventually develop your own voice on Instagram, you definitely need to find unique and professional Instagram Presets to give a special distinctive look to your photos.
I am sure you can find several mobile apps that try to sell presets, filters or similar edits to your photos. However, I would generally advise against using any of these third party apps. Why? Well the reason is simple…you would get tied up to their app, to their system and who knows whether they are going to be around the corner tomorrow, next month or next year…apps disappear all the time. If for some reason, they vanish all your unique presets are gone and you can completely loose your signature style and have to start it all over again!
My recommendation is simple to choose the most used and recognised photography software on the market and that is Adobe Lightroom as you probably guessed from the same company that creates the famous Adobe Photoshop. The main reason to stick with Lightroom is longevity...the software will still be here in the decades to come…for some reason Adobe exists since 1982 and Adobe Photoshop is the industry standard since 1990. Hence, it seems a no brainer to focus your attention on Adobe Lightroom which is a much easier software to edit your photos. Apart from being sure the software won’t vanish overnight, there are at least a few key extra benefits.
What are the Main Benefits of Using Lightroom as your Main Source of Instagram Presets?
So my recommendation for the Best Instagram Presets is to use Lightroom Presets since they are super easy to use and there is wide range of them available in the market. Once you are feeling the need for a new look, you can easily buy a new Lightroom Presets Pack to spark you creativity and bring new energy into your Instagram photos and feed.
Lightroom Presets are predefined adjustments that can be applied to any photo with one click and can give a signature look to your images. Just check the video below to see how you can quickly and dramatically change the look of one photo using a set of Lightroom Presets. The video is done on a computer but you can do exactly the same thing on your smartphone!
A good Lightroom Presets pack should include different looks and be designed for certain subjects and scenes. For example, you can find Lightroom Presets that are designed for landscapes, portraits, night photography, sunsets, nature shots, weddings and others that focus on achieving a certain look or exploring a certain color range like aqua, turquoise, tropical, vintage, etc. There are numerous options out there but many of them are really low quality and badly designed, so you really need to be careful.
These are the main things to look for when looking to buy Lightroom Presets:
One question that is usually a matter of discussion is whether it is worth to buy Lightroom Presets. Obviously there are valid points on each side of this argument but reality is if you truly want to speed up your photo editing workflow and get creative with your photos, buying Lightroom Presets can be a great investment.
What are the Disadvantages of Buying Lightroom Presets?
What are the advantages of purchasing Lightroom Presets
I hope this article helped you to fully understand the importance of Instagram Presets and Lightroom Presets to speed up your photo editing workflow and obtain great results quickly. However, it is worth highlighting that despite all of this, the most important is to make the process of editing photos something fun and enjoyable. I hope you have lots of fun in the process and create some awesome photos that make you happy.
If you would like to check our large range of Lightroom Presets, just have a look at our Lightroom Presets store.